LinkedIn is the only platform that is home to potential buyers who are in the mindset to learn, network, and buy. Almost every decision-maker from your buying committee is on LinkedIn. It gives you an opportunity to understand the intent and roadmaps of your accounts. And above all, you can build trust and credibility for you and your company organically.

Update the answer to this: We first work on understanding what your company/personal brand goals are to be on Linkedin - is it for your accounts, is it for employee engagement, is it for partner building, is it for brand building, is it to be an influencer, etc. Secondly, we identify your target audience and study their social media habits and their content engagement and preferences. Thirdly, we analyze the key competitors to understand what the social media landscape looks like for your industry. We also analyze the influencers and personas of your domain to connect, engage, and build a relationship with them. And finally, we review your brand message and positioning. Based on these steps we create a content strategy that meets your goals and is also relevant to your target audience.

Yes. We create different kinds of technical and domain-specific content that are entertaining, trending, educating, and inspiring based on the content strategy built for the client.

The ultimate way of analyzing the success of LinkedIn is by examining if your content has led you to achieve your business goals and if your content is attracting relevant people to your business. Apart from this we also analyze indicating metrics such as Likes, Comments, Shares, Impressions, Followers, post engagement, and more- particularly if they belong to your target persona.

Under this set of services, we don't run ads, they are 100% organic. But we do offer to run ads under our B2B Authority Impact Matrix services and Done for you Content Marketing Services to improve the velocity of your LinkedIn content.