Done for you Content Marketing

Done for you Content Marketing Services

All designed to make your brand stand out from the crowd

Why choose our Done for you Content Marketing Services?

Keeping up with creating quality content requires boatloads of time, resources & knowledge. This is not an easy task, especially for small teams at startups.

At Personifiers, we get that. And this is why we partner with your existing team to fill in the skills or resources gaps.

We also function as an outsourced marketing department for your business. We cover end-to-end execution of activities to write like your brand, industry, & ecosystem. And everything is based on rigorous processes and research.

Collaborate with us

Positioning & Messaging

Your positioning is the core of all your go-to-market initiatives. We build a story & narrative for your product that resonates with your ecosystem & makes it click.
We talk to your team, accounts, partners & prospects, study your competitors and ecosystem players to develop the relevant buyer personas & journey- their needs, wants that fit in and through continuous feedback, filter this into your brand story- the core of all your marketing communications.

Blogs

With AI & ChatGPT filling up search results with ai-generated fluff, writing blogs today that are optimized for your readers, instead of bots & algorithms has never been more important. Get end-to-end execution for blogs (editorial calendar, copy, banners & infographics) without compromising on domain expertise & quality. We do this through tailored social posts, blogs, ebooks, whitepapers, podcasts, emails, influencer-led marketing and web pages that portray your expertise in your industries.

Email Marketing

Build Newsletters that are not hated by your receivers. We help create end-to-end newsletters that align with your brand goals, voice & your target audience’s preferences. Also, create content-led campaigns according to objectives set up with your team with channels that are shown to work for your industry/accounts. We measure every step & click obsessively till we find an improvement in your conversion rate and increased pipeline.

Account Based Marketing

Craft content-led campaigns for your ICP, that we discover together through targeting & positioning workshops. Build custom campaigns on the back of tailored content pieces written especially for your ICP. Reach out to them with hyper-personalized outreach sequences across different channels. Want to know more about this? Check out our B2B Authority impact Matrix program.

Collaterals (Brochures/Ebooks/Case studies & Whitepapers)

Create collaterals that are a perfect blend of content & design, while building authority and conversations. We create high-quality, value-adding content that helps you become a thought leader. Create anything from brochures- White papers, guides, eBooks, case studies, SlideShare presentations, infographics, videos, webinars, podcasts and more, without compromising on brand voice.

Linkedin Channel Posts

Your company’s Linkedin page is not a bulletin board anymore- Leveraged right, it can be a formidable marketing, sales, thought leadership and even recruitment tool. Create relevant & engaging content that is just the right mix of educational, entertaining & thought leadership to make sure your brand stands apart for your accounts, prospects & partners.

Linkedin Personal Branding

Building a personal brand is important for everyone today- but especially for b2b executives, subject matter experts & founders. By showcasing content that encompasses 3Es: Experiences, Expertise & Education, you can build trust & authority in your accounts mind- way before you pitch. We help you build a solid personal branding strategy that achieves all of this & more.

Never write robotic content again

Frequently Asked Questions

What types of businesses do you typically work with?

We specialize in working with B2B tech businesses like B2B services, B2B SaaS, and B2B product-based companies. We have a team with a combined 30+ years of experience in this field that understands your ecosystem, Ideal Customer Profiles (ICP), and their general behaviors and buying triggers.

We consider four factors before recommending services: 1: Your business goals, both long-term and short-term. 2: Competitor footprint analysis to understand the latest trends and challenges in your industry. 3: Buyer personas, a day in their life, digital habits & buying behavior 4: Your bandwidth to collaborate & work together

How long does it take to see results through content marketing?

Typically it takes 3-6 months to see results through content marketing. But content marketing is not a silver bullet. Results through content marketing depend on several factors such as - your industry, size of your business, the quality of your content, long-term and short-term content strategy and goal, your budget and more. However, some of the early indicators of content marketing impact are traffic, brand mentions, engagement & recall from your target personas.

Do you also serve as an outsourced marketing team?

Yes, apart from collaborating with the internal marketing team we also work as an extended marketing arm for Bootstrapped, Seed and Series A startups to set up their content marketing engine.

Three things!

1: We sit the stakeholders and familiarize ourselves with the positioning and messaging, the USP of your product/service, your brand voice and the vision and mission of your company. -

2: We conduct an external study analyzing the business ecosystem, the competitors, the third-party experts, and influencers in your industry.

3: We identify your buyer personas, develop them into ICPs, and understand their buying process and triggers.

After this detailed analysis, we customize a content marketing strategy that suits your business goals.