One of the biggest misconceptions we the marketers are guilty of, particularly in today’s age is the assumption we still somehow can control the buyer’s journey. We make ads, landing pages and assume that we can make a new unsuspecting customer be dazzled enough to fill a form & be ready to buy. We think we can control their purchase…
What is common between Apple, Nike, Gucci & Harley Davidson? Apart from being billion dollar giants & frontrunners in their own industry, The biggest commonality is that they have cultivated a personality for themselves that goes beyond a mere buyer-seller image and connects to their buyers as being aspirational as well as inspiring a feeling of loyalty and belonging. Each…
Most B2B brands don’t pay attention to positioning, there are always more important things to do. They would rather invest in product development or sales or even lead generation. Now, we are not saying these are not important, but this is what we truly believe:“Even a world-class product has no chances of success without proper positioning.” Let us explain with…
